Decile started with a simple observation. The playbooks that grew billion-dollar retailers — segmentation, lifetime value modeling, predictive targeting — were locked behind enterprise data warehouses, in-house data science teams, and seven-figure software stacks that most brands couldn’t justify.
The operators running fast-growing brands deserved better. So we built a platform that combines first-party transaction data with the same third-party enrichment that powers enterprise retail intelligence — and surfaces it through a tool designed for marketers and merchants, not data engineers. Luma, our AI analyst, runs the deep, bespoke analysis a team would otherwise wait days for.
Today, brands like Brooklinen, Spanx, and HexClad use Decile to find their best customers — and grow more of them.
