Luma is an AI analyst purpose-built for e-commerce. It already understands your seasonality, your cohort behavior, and your repurchase patterns. Ask it a question — or let it tell you what you need to know.
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Per-pillar visualization — cohort bars, Luma chat mini, enriched profile, segment flow, etc. Replace per instance.
34%
of organizations say underskilled teams are their #1 analytics barrier
Your data lives in Shopify, Klaviyo, and your ad platforms — but turning it into action requires a data analyst you don’t have. Most “AI” analytics still require you to know what question to ask. Luma doesn’t wait. It tells you what matters.
01
Luma is built on Decile’s proprietary ecommerce data model. It understands for how brands sell, market, and retain customers out of the box.
No industry context required — Luma already has it
Understands seasonality, repurchase cycles, cohort behavior and more
Built on your real transaction data
02
Most AI analytics tools create charts. Luma surfaces insights you didn't know to ask for.
Makes connections between data points to tell the whole story
Proposes additional analyses to dive further
Actually finds the "why", not just the simple answers
03
Luma doesn't just tell you what's happening — it connects to Decile's segmentation and activation tools.
Identify a high-value segment
Luma builds it to be synced to other tools, like Meta or Klaviyo
The insight and the action live together
Real questions. Real answers. See what it feels like to have an AI analyst on your team.
Which customer segment has the highest repeat purchase rate?
Luma
Your “Loyal Enthusiasts” segment — top 20% by LTV — has a 4.2x repeat purchase rate compared to your average customer. They share common traits: household income $100K+, acquired through organic search, and first purchased during Q4 promotions. This segment represents 18% of customers but drives 52% of revenue.
Why did new customer revenue drop last month?
Luma
New customer revenue fell 22% month-over-month, driven primarily by a Meta prospecting campaign that shifted budget toward broad audiences. The new cohort has an average first-order value of $38 vs. your typical $67. I'd recommend narrowing targeting to lookalikes of your top-decile customers — I can build that audience for you.
Who are my best customers and what do they have in common?
Luma
Your top-decile customers share three patterns: ages 35–54, concentrated in suburban metro areas, and over-index on health & wellness lifestyle markers. They discovered you through email and organic search — not paid social. Enrichment data shows they're 2.8x more likely to have children at home, suggesting your product fits a family-oriented buyer.
What should I do about declining email engagement?
Luma
Email open rates dropped 15% over the past 30 days, concentrated in your mid-value cohort (customers with 2–3 purchases). This segment is over-saturated — they're receiving 4.2 emails/week from you. I've identified 1,240 at-risk customers in this group. I recommend reducing frequency and pushing a re-engagement segment to Klaviyo with a personalized offer.
Luma is Decile's AI analyst, built on a proprietary e-commerce data model. It analyzes your customer data and surfaces actionable insights — without requiring a data team or knowing what question to ask.
General AI tools need you to provide context and know the right question. Luma already understands e-commerce patterns — seasonality, cohort behavior, repurchase cycles — and works directly with your real customer data inside Decile.
No. Luma is designed for marketers, growth operators, and founders — not data engineers. Ask it a question in plain language, or let it proactively surface what you should know.
Luma is currently available across all plans during its public preview.
Luma connects directly to Decile's segmentation and audience activation tools. When it identifies a segment worth targeting, you can build and push that audience to Meta, Google, or Klaviyo without leaving the platform.
See what Luma finds in your data. 30 minutes, no commitment.