Best practices, trends, and news for ecommerce leaders, marketing managers, and operators. If it's happening in commerce analytics, you'll read about it here.
September 1, 2025
AsWeMove® drove a 178% revenue increase in just four months by using Decile's customer insights, lifecycle segmentation, and product affinity data to power personalized campaigns at every stage of the customer journey.
June 17, 2024
Supplements are seeing robust ecommerce growth. Is this a result of growing subscription & loyalty programs and personalization strategies?
March 5, 2024
Decile releases upgrade to predictive high value customers models providing marketers with deeper insights into profitable retention strategy
October 10, 2023
Discover how custom marketing personas optimize ecommerce strategy to boost targeting, personalization, and customer lifetime value.
August 9, 2023
Discover how a modern CDP increases revenue by unifying data, enabling analytics, and optimizing marketing for eCommerce brands.
May 24, 2023
Create an unbeatable discount strategy with these 5 simple tips for increased customer lifetime value. Site wide discounts not included.
February 10, 2023
Understanding how personas change is key to identifying impactful campaigns. Affinity analysis ensures understanding of customers shifting.
April 27, 2022
Crafting data-backed customer profiles can help you create a curated experience, increase marketing efficiencies, and improve ROI.
December 15, 2021
Despite challenges that many e-commerce brands have seen this year, those supported by Decile's analytics have seen an increase in revenue and lowered customer acquisition costs.
